Wayfinding is the process of using experience, sensory cues and information to navigate. We only really think about wayfinding when we are somewhere new or unexpected. Poor legibility not only means getting lost, but also deters tourism, can reduce business and discourages walking. Designing information that remedies this first requires understanding the human factors and careful planning.   


human factors 

The first step to better wayfinding is understanding how easy it is to recall and move around a place. We apply established theories and experience to produce scoping studies that identify the priorities for making a place more legible, accessible and connected.


wayfinding plans 

Before information design can begin to address a complex legibility challenge, it is important to agree a plan for confident, seamless and intuitive wayfinding. Using public and professional staff engagement we determine hierarchies for routes and destinations, prepare information typologies and map decision-points to provide a firm basis for costing and design. 


business cases

In many cases it is necessary to provide benefit:cost assessments for wayfinding projects. Sitting between transportation, promotion and identity, wayfinding can require specific justification for several funding partners. Using wide experience, we can produce evidence and case studies to support wayfinding project plans.