My role with Applied brought me to Vancouver, British Columbia. In 2014 I moved to TransLink as Manager of Transportation Demand Management to lead the TravelSmart program and develop TDM policy for the region. Below are some highlights of the work I undertook.


travelsmart plan

I prepared the 2015 annual plan for the regional TDM program TravelSmart integrating a new focus on evidence-based initiatives. The plan introduced several new ideas including a Near Market segmentation study and municipal support funding. The plan went on to form the basis for the regional strategy.

regional demand management Strategy

Moving to Strategic Planning & Policy, I was tasked to prepare a regional demand management strategy to delivery the funding ambitions and long-term policy objectives described by the Mayors' Vision and Metro Vancouver Regional Transportation Strategy. Engaging municipal staff and managers, an outline strategy is now proceeding including ambitious aims to decouple vehicle ownership from regional mobility using technology and a regional-scale commuter trip reduction program.


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Future of driving

Responding to interest from several quarters I was tasked with preparing a regional white paper on automated and connected vehicles. Using a series of workshops and a foresight exercise to inform the piece, I prepared a report for TransLink's executive that includes a full assessment of possible scenarios and calls for a previously untried, social innovation lab as a means to draw together government, regulators and industry to embrace opportunity and protect the region's transit-based growth strategy.